For the thousands of attendees to IBTM World 2019 in Barcelona, the buzzing energy and enthusiastic presence of the green-emblazoned Meet in Ireland stand was impossible to miss.
Over three days, Stand F40 was a non-stop whirlwind of activity – from delicious food tastings to impressive Irish dancing – that swept up industry professionals from all across the world. With over 35 fantastic trade partners in tow, the Meet in Ireland team put on a spectacular display at this world-leading MICE event, one guaranteed to show Ireland's incredible business tourism offering to its fullest potential.
At Barcelona's Gran Via venue from 19–21 November, Stand F40 hosted a series of My Ireland presentations, with Waterford Crystal craftspeople hand-engraving beautiful crystal bowls on-site for attendees. Countless appointments between leading Irish suppliers and global MICE buyers took place, amid food tastings and pairings. For the second year in a row, the team was awarded the Best Stand Personnel Award in recognition of their professionalism, openness and hospitality towards visitors – as well as providing plenty of lively entertainment!
Celebrity chef Andrew Rudd shared some of Ireland's finest dishes to showcase the flavours of our thriving food scene – just a taste of the delicious fare on offer to international delegates and incentive participants here. Wednesday evening saw one of the highlights of Meet in Ireland's IBTM programme in full swing – the legendary 'Irish house party', a mini festival of traditional music, and dancing, designed to demonstrate the scope of Ireland's world-renowned hospitality.
Over 15,000 industry professionals from over 141 countries across the world got the chance to network with the Irish team at IBTM, as well as representatives and suppliers from 3,000 destinations. Meet in Ireland was on hand to offer impartial advice on meetings and conferences in Ireland and on our world-class facilities, spectacular scenery and famously warm welcome.
Now in its 32nd edition, IBTM World is the leading global event for showcasing MICE products and services to the meetings, incentives, conferences and events industry on a global stage. The annual 3-day event brings together industry experts from all over the world and aims to inspire the world of events to deliver ever better exceptional experiences for their customers.
Visitors to Stand F40 discovered just why Ireland is the ideal setting for MICE activities, with a full range of complementary practical and financial supports available from Meet in Ireland. To discover Ireland for yourself, contact the Meet in Ireland team today.