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Ambassador Programme


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Business tourism is big news in Belfast. In the last five years alone, the team at Visit Belfast, working with its partners, has attracted prestigious conferences from all over the world, bringing 135,000 delegates to the city and generating £186 million for the local economy.


Titanic Belfast

CAP – Conference Ambassador Programme Overview​

Conference tourism brings important mid-week and year-round trade to the city’s hotels, conference venues, restaurants and visitor attractions, complementing Belfast’s growing leisure market.

While these conferences are undoubtedly the result of hard work from the tourism industry in the city, and an increasing portfolio of products that make Belfast a destination of choice, what many don’t know is that some 79 percent are secured with the help of a local ambassador.

The Belfast Ambassador Programme, launched in 1998, is a network of local professionals who work with Visit Belfast in promoting the city as a conference destination. Spanning all sectors – from agriculture to zoology – these experts in their fields have helped the city secure millions in tourism revenue.

BAP – Business Ambassador Programme

Tourism means business.
Gary Robinson in the OWASP AppSec Europe 2017 at Belfast's Waterfront Hall
Getting more companies and decision makers to visit Belfast and Northern Ireland can bring new business opportunities and investment to the region.

Events do not only boost our tourism economy; they are an opportunity to invite customers, investors, partners and suppliers to you. There is no better way to show case what we have to offer as a place to do business. 

Belfast is a world-class destination for conferences, meetings and business events and with your help, we can attract national and international business events to the region, driving visitor numbers and spend to the local economy. Over 70% of all business events are secured through the help of an  ‘Ambassador’ – someone who can influence their company, customers, suppliers or contacts to host a conference, meeting or event in Belfast.
Get in touch 
If you’re interested in becoming a Conference Ambassador, or are in the process of organising a conference in Ireland, come to us in the early stages of planning for the full range of our support. Contact Joanne Taylor or Eimear Callaghan in the Tourism Northern Ireland Team today.


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We are here to make the process of bringing a conference to Northern Ireland as easy and enjoyable as possible.

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