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Investing in Ireland’s MICE recovery

Ireland's future looks increasingly bright

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Thanks to the strong uptake of the financial support offered by Meet in Ireland to the Irish business tourism industry, the future of MICE in Ireland looks increasingly bright.

To help offset the damage done by the COVID-19 pandemic to Ireland’s MICE industry, Meet in Ireland launched a series of new upweighted financial supports in October 2020. Rolled out to help business tourism get back on its feet, the support was carefully designed to enable Ireland to return to full strength as a world-class MICE destination — and we’re already seeing very positive results.

Group of business tourism visitors walking the beach in DingleBeach trekking with Hidden Ireland in Kerry

Since October 2020, Meet in Ireland has supported 78 separate pieces of business, including 18 associations events and 60 corporate and incentive endeavours; that means we’re helping to bring a total of 30,543 delegates to Ireland up until the year 2025. Read more about the tripling of financial supports for business events here.

Approximately €1 million worth of funding has been offered so far, which will in turn bring in an estimated added value of €440 million back into Ireland within the next four years. Of the 78 events that have seen the benefit of our suite of financial supports, 57 are due to take place across 2021 and 2022 and will deliver an estimated value of approximately €224 million to the country.

As Ireland safely and successfully transitions back to in-person events after a period of virtual-only business activities, it’s expected that around 16,700 delegates will return to Ireland over 2021 and 2022.

Thanks to the strong uptake of the financial support offered by Meet in Ireland to the Irish business tourism industry, the future of MICE in Ireland looks increasingly bright."

Financial funding for the corporate and incentive sectors will go towards events such as gala dinners, social programmes and other marketing activities like print and design. Financial funding for associations events will mainly be applied to boosting delegate numbers, hosting welcome receptions, website costs and other social activities such as gala dinners.

Site inspections are crucial part of the process for global organisers, as they scope out the next destination for their business event. critical for determining this. So far, Meet in Ireland’s financial support has assisted 65 in-person and 30 virtual site inspections and will encompass the period up until 2025 up to an estimated value of €166K.

Browse the Financial Supports section of the Meet in Ireland website to explore the ways in which we can help you access grants and funding when you choose Ireland as your next destination. With guideline documents for MICE Supports and Site Inspections, a step-by-step guide to filling in applications and the application form itself all front and centre, we take the stress and guesswork out of accessing funding.      

When you choose Ireland as a MICE destination, you choose quality accommodation, world-class venues and unforgettable experiences. You also choose safety for all your delegates by relying on trusted Meet in Ireland partners that are committed to following robust new health and safety protocols. Get in touch with the Meet in Ireland team today to start planning a MICE trip like no other.

*Increased funding is available for business event applications received until the end of December 2022. Minimum requirement of 50 international delegates to attend corporate meetings and incentive trips. Minimum requirement of 100 international delegates to attend association conferences. Please see full Financial Support Guidelines for more details.


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