Letitia Wade began working with Fáilte Ireland in 2001, promoting and selling Ireland as a leisure tourism destination. Following a move from Leisure Tourism to the agency’s Business Tourism and Events Division, Letitia now works in the International Conferences Team under the Meet in Ireland brand.
Tasked with growing Ireland’s share of the international association conferences sector, the team support Conference Ambassadors from bid stage to hosting an international conference in Ireland and everything in between.
“I live in my hometown of Galway City, on the west coast of Ireland, with my husband Paul and our young daughter Saoirse. I have a passion for selling Ireland to an international audience, but when I need some downtime, you’ll more than likely find this Galway girl taking a stroll down the Salthill prom, with my dog Jesse. It’s my absolute favourite place in Ireland to hit the reset button.
“I like to keep the words of Benjamin Franklin in my head when it comes to my work: ‘By failing to prepare, you are preparing to fail.’ ”