Trade Show Guide
Trade Show Preparation Tips
- Research and identify your key overseas markets
- Develop a marketing and promotional plan
- Identify trade shows that match your client profile and target market(s) by accessing the Overseas Promotions Calendar. Decide on a show that complements your promotional plan
- Make contact with the Business Tourism unit in Fáilte Ireland should you require further assistance.
Ensure the trade shows you choose to go to are within your promotional budget. Don’t always assume the largest shows are right for you. Find a smaller trade show which falls within your budget and complements your promotional plan instead.
As soon as you have decided on a trade show to attend, communicate your intention to attend the show as far in advance as possible. Do this by registering online on www.irelandinspirespromotions.ie. Attendance at overseas promotions cannot be confirmed without full receipt of payment so secure your place by making an immediate payment. When registering ensure your contact details are correct for inclusion in the show catalogue.
- Compile a database of contacts prior to the show for networking
- Contact the Fáilte Ireland/Tourism Ireland office to plan organised sales calls and meetings around attendance at the show
- Leave plenty of time to ship brochures. Make sure all material is clearly labelled. Check mailing requirements with Business Tourism, Fáilte Ireland
- Access to a wireless network is strongly advised to ensure constant contact is maintained with potential customers.
Update your database and follow up on correspondence from business cards collected. Bring a copy of the show manual or get access to the attendee list.
Evaluate how this show has impacted on potential business. Is it worth doing again? Would you change your approach for the next show?
Remember, feedback is important – return questionnaires to the Business Tourism Unit in Fáilte Ireland.